Privacy Policy

Last Updated: January 1, 2024

At Exterior Homes, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website or use our services.

Information We Collect

Personal Information You Provide

We collect personal information that you voluntarily provide to us, including:

• Contact Information: Name, email address, phone number, and mailing address
• Project Information: Details about your roofing project, service requests, and property information
• Communication Records: Records of your communications with us, including emails, phone calls, and form submissions
• Payment Information: Billing information for services (processed securely through third-party payment processors)

Information Collected Automatically

When you visit our website, we automatically collect certain information, including:

• Device Information: IP address, browser type, operating system, and device identifiers
• Usage Data: Pages visited, time spent on our website, referring websites, and click patterns
• Location Data: General geographic location based on your IP address
• Cookies and Tracking Technologies: Information collected through cookies, web beacons, and similar technologies

How We Use Your Information

We use the information we collect for the following purposes:

Service Provision

• Providing roofing services and responding to service requests
• Scheduling consultations, inspections, and project work
• Communicating about your projects and services
• Processing payments and managing billing
• Providing customer support and addressing inquiries

Business Operations

• Improving our website, services, and customer experience
• Analyzing website usage and performance
• Conducting market research and business analysis
• Managing our business operations and administration

Marketing and Communications

• Sending promotional materials and service updates (with your consent)
• Personalizing content and advertisements
• Measuring the effectiveness of our marketing campaigns
• Following up on leads and potential projects

Legal and Compliance

• Complying with legal obligations and regulations
• Protecting our rights, property, and safety
• Preventing fraud and ensuring security
• Resolving disputes and enforcing agreements

Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties. We may share your information in the following circumstances:

Service Providers

We may share information with trusted third-party service providers who assist us in:

• Website hosting and maintenance
• Payment processing and billing
• Marketing and advertising services
• Analytics and data analysis
• Customer support and communication tools

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.

Legal Requirements

We may disclose information when required by law, court order, or government request, or to protect our rights and safety.

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience and collect analytics data:

Essential Cookies

Necessary for website functionality, including form submissions and security features. These cannot be disabled.

Analytics Cookies

We use Google Analytics to understand website usage and improve our services. These cookies collect anonymous data about:

• Pages visited and time spent on our website
• User interactions and behavior patterns
• Traffic sources and referral information
• Device and browser information

Marketing Cookies

We use Google Ads and other advertising platforms to:

• Track conversions from our advertising campaigns
• Personalize advertisements based on your interests
• Measure advertising effectiveness
• Retarget visitors with relevant ads

You can manage your cookie preferences through our cookie consent banner or your browser settings.

Data Security

We implement appropriate technical and organizational measures to protect your personal information:

• Encryption: Data transmission is protected using SSL/TLS encryption
• Access Controls: Limited access to personal information on a need-to-know basis
• Regular Updates: Security systems and software are regularly updated
• Secure Storage: Personal information is stored on secure servers with appropriate safeguards
• Employee Training: Staff are trained on privacy and security best practices

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy:

• Customer Records: Maintained for the duration of our business relationship and up to 7 years thereafter for tax and legal purposes
• Marketing Data: Retained until you opt out or request deletion
• Website Analytics: Aggregated data may be retained indefinitely for business analysis
• Legal Requirements: Some information may be retained longer to comply with legal obligations

Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

Access and Portability

• Request access to your personal information
• Receive a copy of your data in a portable format

Correction and Updates

• Request correction of inaccurate information
• Update your contact and preference information

Deletion

• Request deletion of your personal information (subject to legal limitations)
• Withdraw consent for processing where applicable

Marketing Preferences

• Opt out of marketing communications at any time
• Manage cookie and tracking preferences

To exercise these rights, please contact us using the information provided below.

Children's Privacy

Our services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you become aware that a child has provided us with personal information, please contact us immediately.

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by:

• Posting the updated policy on our website with a new "Last Updated" date
• Sending email notifications for significant changes (where we have your email address)
• Displaying prominent notices on our website

Your continued use of our services after changes become effective constitutes acceptance of the updated Privacy Policy.